SmartMessage Boardroom

SmartMessage Boardroom

15th September 2021

14:30 - 15:30 Singapore Standard Time

Presenting Partner

Presenting Partner

Organized By

Organized By

TimeTopic: Increasing Communication Efficiency With Customers in the New Normal


14:35 – Presentation by SmartMessage:
Seamless Experiences Through Omnichannel Marketing Automation

14:45 – Q&A

14:50 – 15:20 – PANEL Discussion:

What are the necessary digital transformation pre-requisites to enhance customer engagement given the current COVID pandemic and beyond? How is your organisation managing this?

  • Challenges in Customer Acquisition and Recipe for Success in retention
  • How to address the changing customer behaviors in the New Normal and what Brands can do about it
  • How can Technology Answer These Challenges thanks to Omnichannel Communication & Automation

15:25 – Closing Remarks by SmartMessage

About SmartMessage

SmartMessage is the omni-channel marketing and customer experience platform that helps leading brands confidently scale communications over millions of customers in real-time. SmartMessage enables the world’s leading brands connect with their customers and deliver real-time relevance in omni-channel experiences.

Throughout our journey, we’ve explored the challenges that disabled our customers from realizing their full potential and the barriers that complicated their move towards digital transformation. And we’ve come up with a comprehensive suite of products and solutions to overcome these challenges. SmartMessage empowers businesses to deliver seamless omni-channel experiences and build long lasting relationships by providing a reliable, scalable marketing platform.

SmartMessage still stands true to its founding vision and now, proudly serves more than 2,000 customers – from startups to the most prominent financial institutions across 3 continents with 100+ employees. In the FSI industry, SmartMessage has a strong penetration serving the pioneers of the Middle East, East Europe and Turkey including Saudi National Bank, NBD, Riyad Bank, İsbank, Albaraka and Garanti BBVA Romania.

SmartMessage has also strong partnership relations with leading companies in technology and telecommunications. The company is a highly recognized Microsoft Gold Partner and a Microsoft Cloud Solution Provider (CSP).


Kerim Alain Bertrand

Kerim Alain Bertrand is the Chief Sales Officer in SmartMessage directing the Global Sales and Marketing teams. Prior to joining SmartMessage, Kerim worked for over twenty years for various technology companies, from fin-tech to mar-tech to prop-tech and now back to mar-tech again.

He has worked at Doğuş Group, one of the largest Holding companies in Turkey as COO and CEO of two new technology investments, and has lead the Turkish operations of two prominent constituents of the FTSE-250 index, Euromoney Plc, and UBM Plc. Kerim holds a Master’s degree in International Economics from the University Pantheon-Assas, Paris-France.


Lee Ann Tan

Lee Ann is the Regional Manager of SmartMessage responsible for the Southeast Asia region. Prior joining SmartMessage he worked for a number of technology companies like, HPE, ExaGrid, F5 Networks, Dimension Data and leading the sales team in a number of significant transformation projects for FSI and TELCO in the region.

Lee Ann holds a first class Hons in Information Technology and Business computing from University of Wales.



Nurina Anuar

Head of Corporate Communications and PR

Royal Group of Companies


Ramu Arivuvel

Ramu is the Chief Technology Officer (CTO) at Tonik, the Philippines’ first purely digital neobank overseeing the Digital Banking IT Organization (Engineering, Technology, Security and Operations Units). He brings over 18 years of expertise in information technology, enterprise architecture, product development, IT Operations, innovation and security from the banking and telco industries.

Prior to joining Tonik, he served as IT Director for Capgemini Singapore (SG) where he spearheaded a Digital Transformation program for the leading telco, Celcom in Malaysia. Further, Ramu worked as a Chief Architect (Deputy Director) for Tagit Singapore where he architected and implemented over two dozen retail and business banking solutions for some of the biggest names in banking such as DBS (SG and HK), UOB Retail and Business Banking and Maybank in Singapore, BSN and RHB in Malaysia, Citi and Axis Bank in India, and EON (Union Bank PH), Philippine National Bank (PNB) and Chinabank in the Philippines to name a few.

A global citizen, Ramu is fluent in English, Tamil, Telugu and Hindi and currently resides in Singapore with his wife and two sons. He holds a master’s degree in Computer Science from Bharathiar University (India), and is currently pursuing an MBA at Murdoch University (Australia) and a PG Diploma in Innovation and Design Thinking at Massachusetts Institute of Technology (MIT).


Steven WONG Weng Leong

Chief Digital & Global Banking Strategist

China Construction Bank (Malaysia) Berhad