Presenting Partner
  • Organized by Scribe Minds & Media

Navigating the Noise: Why Brands Are Prioritizing Experience Intelligence in the GCC

  • September 2025
  • Dubai
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The stakes are high

Poor customer experience is putting $4.7 trillion in global consumer sales at risk annually. Yet, in a world saturated with platforms, touchpoints, and fragmented data, truly understanding your customer has never been harder—or more essential.

While it's tempting to delay investment in digital experience, the cost of waiting is becoming impossible to ignore. This year (and the next), the most forward-thinking brands are turning to Experience Intelligence—using smart data, intentional design, and privacy-first strategies to close the gap between insight and action.

Join a curated group of marketing, digital, and CX leaders this September at the Braze x Contentsquare Roundtable, as we tackle the real-world challenges and opportunities shaping Digital Experience in the GCC.

From shifting data privacy laws to platform fatigue and evolving customer behavior, we’ll explore what it takes to cut through the noise and deliver the kind of experiences that truly move the needle.

What We’ll Explore Together

What defines great DX in 2025

Real examples and evolving expectations.

The right KPIs

Metrics that truly link experience to business outcomes.

Why investing now matters

The hidden cost of waiting on DX improvements.

Emerging trends

From AI to predictive insights, what’s shaping the future.

Making decisions with partial data

Thriving despite consent and cookie limitations.

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