EVENT OVERVIEW
Decoding the Next Wave of Consumer Insights: How AI and Video Intelligence Are Reshaping Brand Decision-Making"
In an era where consumer behaviour evolves rapidly across digital platforms, brands must look beyond basic metrics to unlock deeper, actionable insights. This roundtable explores how advanced AI—especially video-first intelligence engines—are enabling brands to capture not only text, but audio, emotion, visual cues, and context at scale, creating a richer understanding of audience sentiment and intent. Participants will discuss how real-time, AI-driven social intelligence drives innovation, supports faster decision-making, and ensures that product development, marketing, and content strategy are truly aligned with emerging trends and authentic consumer voices.
Key focus areas will include
Identifying emerging product trends in real time
Measuring campaign and content eectiveness beyond traditional analytics
Understanding influencer impact and audience engagement through nuanced data
Strategies for democratizing insights across functions for agile, enterprise-wide adaptation
Ideal Attendee Profiles
This roundtable is designed for senior leaders and decision-makers who are shaping their organization’s consumer engagement and innovation eorts. Attendees should include:
- Chief Marketing O cers (CMOs) and Heads of Marketing
- Consumer Insights Directors and Heads of Research
- Digital Innovation Leaders and Transformation O cers
- Brand Strategy Heads
- Content Strategy Managers
- Product Development Leads
- AI and Data Science Managers
AGENDA
| 4:00 PM – 4:30 PM | Registration |
| 4:30 PM – 4:40 PM | Welcome and Introduction to the Topic» Overview of Convotrack.ai and session objectives |
| 4:40 PM – 5:20 PM |
In-depth Discussion: Decoding the Next Wave of Consumer Insights» How AI and video intelligence capture nuanced consumer behavior and reshape brand decision-making » Live demonstration of Convotrack.ai capabilities: analyzing text, audio tone, visual cues, emotions, and trends » Real-world examples highlighting impact on marketing, innovation, and strategic decisions storytelling is becoming a competitive advantage |
| 5:20 PM – 5:40 PM |
Interactive Q&A with Convotrack.ai Experts Attendees ask questions and explore specific use cases or challenges |
| 5:40 PM – 6:15 PM |
Embedding AI Insights into Enterprise Workflows» Best practices for democratizing data, accelerating decision speed, and fostering cross-team collaboration |
| 6:15 PM – 6:50 PM |
Open Discussion & Feedback Session» Facilitated conversation encouraging participant reflections and ideas on applying AI insights |
| 6:50 PM – 7:00 PM |
Summary & Closing Remarks» Key takeaways and actionable next steps |