Overview

Optimizing customer interactions requires them to provide a connected experience across all fronts. In recent years, the adoption of a suite of customer engagement and retention tools to engage with customers has taken the front seat. And this can be reflected in the tech overhaul that even traditional stalwarts of the industry are looking at.

Today, the roundtable discussion on ‘The Digital Evolution: Navigating the Digital Shift with Insight-Led Smart Solutions’ brings together tech leaders and business heads to explore the various use cases for these advanced customer engagement tools and to reflect on their impact on strategic planning and core marketing processes.